Use it when
You know landed cost, fixed selling costs, percentage marketplace fees and a desired profit margin and want the selling price required to support those assumptions.
Pricing and margin tool
Target Selling Price
Calculator
Start from your landed cost and target margin to calculate the selling price needed after fulfillment, fixed selling costs and percentage fees.
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Move from sourcing cost to a practical selling-price target.
Step 01 / Pricing inputs
Price from cost
and margin.
Fixed costs are entered per unit.
The target-price math
Work forward
from landed cost.
The target selling price needs to cover fixed unit costs, percentage selling fees and your desired profit margin at the same time.
Target selling priceFixed unit cost / (1 − selling fee rate − target margin)
Break-even priceFixed unit cost / (1 − selling fee rate)
Add advertising, returns, taxes and other variable costs when they materially affect your economics.
When to use this tool
Use it when you know
the margin you want.
Use another tool when
You already know the selling price and want to see the resulting margin. Use the Import Profit Margin Calculator instead.
Check profit margin →Quick answers
Target selling price
FAQ.
Why must fee rate plus target margin stay below 100%?
Because both are percentages of the selling price. If together they reach or exceed 100%, no portion of the selling price remains to cover fixed unit costs.
Should landed cost include duty and freight?
Yes. Use a true landed or all-in sourcing cost per unit so the target price is based on the full import economics rather than supplier price alone.
Is the calculated target price guaranteed to work in the market?
No. It is a cost-and-margin target. You still need to test demand, competition, channel fees and customer willingness to pay.